As the field of regional anesthesia and pain medicine has evolved, the American Society of Regional Anesthesia and Pain Medicine has expanded its reach to support physicians across the pain medicine spectrum. To reflect this ongoing evolution, the organization will now be referred to as ASRA Pain Medicine to better encompass the entire pain continuum.

This name change comes with a refreshed brand logo and visual identity, two updates that reflect its membership community’s expertise and advancement of the entire spectrum of pain medicine, including acute, perioperative, transitional, and chronic.

Updates to the brand’s messaging include a new tagline: Advancing Evidence-Based Pain Management and renewed emphasis on the multitude of interdisciplinary experts who contribute to the organization’s research, educational content, practice resources, and advocacy efforts.

“As new technologies, innovative research and therapeutic modalities advance, the field is becoming more integrated and interdisciplinary. We are breaking boundaries across the continuum of pain care and exploring new opportunities and possibilities,” said Dr. Samer Narouze, president of ASRA Pain Medicine’s Board of Directors. “Our member community reflects that, and our brand should be a reflection of our member community.”

The name change and branding announcement came during the organization’s 20^th Annual Pain Medicine Meeting, where Dr. Narouze shared a video unveiling a new logo and design.

ASRA Pain Medicine is a strong and impactful organization because of its members – more than 5,000 healthcare providers practicing in regional anesthesia, acute and chronic pain, and other related fields. Together, members share a dedication to improving patient outcomes through research, education, and advocacy.