Exhibitor / Sponsor Info

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ASRA 2010 Annual Regional Anesthesia Meeting and Workshops
April 22 – 25, 2010
Exhibit Dates: April 23 – 24, 2010
Sheraton Centre Hotel
Toronto, Ontario CANADA

This is the largest meeting of its kind devoted exclusively to a highly specialized audience of anesthesiologists who specialize in Regional Anesthesia and Acute Pain Management. Plan now to exhibit!

Welcome to the American Society of Regional Anesthesia and Pain Medicine

Each year the American Society of Regional Anesthesia and Pain Medicine (ASRA) presents a spring and fall meeting, one devoted to regional anesthesia and acute pain medicine and the other devoted to chronic pain medicine. Each meeting is generally approved for approximately 30 CME credits.

The Annual Regional Anesthesia Meeting and Workshops program features refresher courses, general sessions, parallel sessions, workshops, intensive comprehensive workshops, ultrasound workshops, problem-based learning discussions, poster presentations and a comprehensive technical exhibition. The Spring Meeting features the highly-popular “ASA Update” presented by the ASA President Elect, and updates from leading experts in the European Society of Regional Anesthesia (ERSA) and the Latin-American Society of Regional Anesthesia (LASRA). The regional anesthesia meeting also includes the presentation of the Society’s Distinguished Service Award and the Gaston Labat Lecture by a pioneer in regional anesthesia.

Mission Statement

The American Society of Regional Anesthesia and Pain Medicine is the premier organization that addresses the clinical and professional educational needs of physicians and scientists; assures excellence in patient care utilizing regional anesthesia and pain medicine; and investigates the scientific basis of the specialty.

It’s all in the numbers...

• Over 750 participants attended the 2009 ASRA Annual Regional Anesthesia Meeting and Workshops.
• Over 90% of meeting attendees were physicians.
• Over 75% of attendees have input into the purchase of products and services.

Leading experts in regional anesthesia present cutting-edge, practical information

Each ASRA meeting is carefully planned by a designated program committee that works in conjunction with the Society’s Committee on Education and Board of Directors with the objective being to develop information-packed, educational programs that deliver information with take-home value that can be put to immediate use by participants in their practices. Program sessions are presented by a faculty of leading experts in the fields of regional anesthesia and pain medicine, making ASRA meeting programs educational experiences that members long carry with them.

These ASRA programs are highlyrecognized for the blend of business and social activities presented at each meeting. The Society’s leadership understands the importance of networking and the value members place in renewing old friendships and making new ones. Breakfasts, coffee breaks, receptions, and dinners are carefully planned to maximize the educational experience of an ASRA meeting, while providing welcomed intermissions from periods of intense learning.

Exhibit Hours (subject to change)

Thursday, April 22, 2010 6:30 p.m. – 9:00 p.m. (Opening Ceremony & Cocktail Reception with Exhibitors)

Friday, April 23, 2010 9:30 a.m. – 11:00 a.m. 3:30 p.m. – 4:30 p.m.

Saturday, April 24, 2010 9:30 a.m. – 11:00 a.m.

The following is a short list of some of the topics typically presented at the ASRA Annual Regional Anesthesia Meeting and Workshops. For a complete list, please visit the ASRA website at www.asra.com.

• Ultrasound-Guided Regional Anesthesia Workshops
• Ultrasound-Guided Continuous Nerve Blocks Workshops
• Peripheral Nerve Anatomy and Neurologic Complication
• The (Non-Analgesic) Benefits of Peripheral and Neuraxial Blockade
• Pediatric Regional Anesthesia
• Treatment of Local Anesthetic Toxicity
• Pharmacodynamics of Local Anesthetics for Peripheral Nerve Catheters
• Upper Extremity and Lower Extremity Nerve Blocks Workshops
• Managing a Regional Anesthesia Complication – Medical and Legal Perspectives
• New Concepts in Obstetrical Anesthesia
• Practice Management Issues and Billing in Regional Anesthesia
• The Off-Label Use of Regional Anesthesia and Analgesia
• Clinical Experience with Off-Label Local Anesthetics for Spinal Anesthesia
• Safety Initiatives in Regional Anesthesia and Analgesia
• Site Specific Acute Pain Management: From Acute Multimodal Analgesia to the Prevention of Chronic Pain

Experts in regional anesthesia attend the meetings to view the newest/latest/greatest products and services

Over 750 people attended the 2009 ASRA Annual Regional Anesthesia Meeting and Workshops. They attend the meeting to:

• Learn about state-of-the-art advances in regional anesthesia and acute pain management.
• Hear about the newest research in this dynamic field.
• View your company’s products and services.
• Evaluate and compare products and services from various companies.

What do your competitors say about the ASRA Annual Spring Meeting?

• “ASRA is a great meeting for our company!”
• “Our exhibit drew a tremendous amount of traffic.”
• “One of the best things about this meeting was the schedule – exhibit hours and workshop times were accommodating.”

Join these leading companies by making the ASRA Annual Regional Anesthesia Meeting and Workshops a regular part of your marketing effort:

ABC Medical Billing Consultants Advanced Infusion AIT Laboratories Anesthesiology News Arrow, Teleflex Medical Co. B. Braun Medical BD Blue Mountain Research, Inc. Calloway Labs CIVCO Medical Solutions Concert Medical, LLC EKR Therapeutics, Inc. Elsevier/Saunders/Mosby GE Healthcare Havel’s Inc. Healthpac Computer Systems, Inc. I-Flow Corporation

InforMedix Marketing Research Inc. Life-Tech Lippincott Williams & Wilkins North American Partners in Anesthesia Pajunk Medical Systems PharMEDium Philips Healthcare PPM Information Solutions, Inc. RAND Medical Billing Smartinfuser ™ USA Smiths Medical North America SonoSite Sorenson Medical Products, Inc. Stryker Wiley Blackwell Wyeth Pharmaceuticals

The following are some of the products traditonally on display at the ASRA Annual Regional Anesthesia Meeting and Workshops:

Airway Devices Alpha and Beta Agonists Anesthesia Circuits Antacids Antiemetics Apnea Monitors Billing Programs Blood Pressure Monitors Capnograph Monitors Catheters - IV Intra-Arterial Computer Billing Cryoanalgesia Devices Dopplers ECG Monitors, Records and Accessories Electrodes Endotracheal Tubes Epidurals Epiduroscopes Filters Fluoroscopes Fluoroscopy Tables Infusion Pumps Intrathecal Pump Devices

Intubation Fiberscopes IV Administration Sets IV Anesthetic Agents (Hypnotics) Laryngoscopes Liquid Crystal Monitors Local Anesthesia Agents Malpractice Insurance Narcotics Neurometers O2 Analyzers Peripheral Nerve Simulators Practice Management Premedicants (antianxiety drugs and sedatives) Publications Pulse Oximeters Radiofrequency Devices Regional Anesthesia Needles and Catheters Spinal Cord Stimulation Devices Spinal Trays Steroids Temperature Monitors Ultrasound Technology

If your company markets any of these products or services, you should plan now to exhibit at this unique event!

Increase your visibility to attendees and support ASRA!

Wine Pouring during Exhibitor Reception
This is a great, affordable way to draw more attendees to your booth during the Exhibitor Reception on Friday evening. Select a wine from our fabulous list and we will provide you with five bottles of that wine to pour directly from your booth. We will also provide you with everything you need to conduct the pouring. ASRA will not be serving wine from the bar in the exhibit hall during the reception. Please contact Tricia Petersen at tpetersen@sasyes.com for information regarding wine selections. Sponsorships start at $500 for five bottles of wine.

Program Guide
The handy resource guide distributed to attendees contains useful information about the meeting and its events. This exclusive opportunity will allow the sponsoring company to place a full-page, 4/color advertisement on the back cover of the Program Guide. Additional pages for product information can be secured if needed. $10,000

Cyber Café
Your company name will be at everyone’s fingertips when you sponsor the Cyber Café, which is made available to all attendees during the meeting. There will be several computer stations located near the registration area of the meeting. $7,500

Meeting Lanyards
Placed conveniently in the registration area, attendees will pick up this easyto- wear lanyard to hang their badge around their neck – with your company’s name and/or logo (1-color) prominently printed along the length of the lanyard. $4,000

Meeting Bags
This sturdy bag will feature the ASRA logo and the sponsoring company’s name/logo. It will be distributed to ASRA attendees as they go through registration. The bag imprint will be 2-colors. An additional charge may apply for additional colors. $10,000

Flash Drives
An electronic version of the Meeting Syllabus will be distributed via flash drives to all attendees at registration, in lieu of the heavy, printed version. The exclusive sponsor of the flash drives will have their company logo (2-color) printed on the outside of the drive and will also have the ability to include on the drive a PDF file with company information. (No product logos or product information can be included, according to ACCME guidelines.) $10,000

Notepads
These handy notepads will be given out to attendees at registration so they may take notes throughout the Meeting. The sponsoring company’s name/logo will be printed on each page of the notepads in the lower right hand corner. The name/logo will be printed in 2-color. An additional charge will apply for 4-color logos. $6,000

Hotel Room Door Drops
This opportunity gives your company added exposure for your products and services, new product launch, booth number, or symposium. Distribution will occur to all registered attendee hotel rooms on the evening of Thursday, April 22, 2010. The Exhibit Hall opens on Friday, April 23rd. $2,000 per item

Exhibitor Benefits
Exhibiting at the 2010 ASRA Annual Regional Anesthesia Meeting and Workshops provides your company with the following:

• A unique audience who is passionate about knowledge and education in this ever-changing field.
• An intimate atmosphere that is conducive to business.
• Free pre-registration mailing list and free final attendee mailing list.
• Heavy traffic in the exhibit hall during break times.
• Continuous networking opportunities in the exhibit hall and at the Exhibitor Reception.

Sponsor Benefits
In addition to all the Exhibitor Benefits, Meeting sponsors also receive the following:

• Acknowledgment printed in materials distributed at registration.
• Acknowledgment on signage in heavy traffic areas on-site.
• Recognition from the podium at the start of each day’s program.
• “Sponsor” sign placed in your exhibit space. All sponsors must exhibit at the ASRA Annual Regional Anesthesia Meeting and Workshops.

Exhibition Rules and Regulations

1. ASRA
The acronym “ASRA” means the American Society of Regional Anesthesia and Pain Medicine acting through its respective officers, directors, members, committees, and agents acting for it in the management of the exhibition.

2. Exhibition Dates and Hours
The exhibition hall will be open to attendees as follows:

Thursday, April 22, 2010 6:30 p.m. – 9:00 p.m. (Opening Ceremony & Cocktail Reception with Exhibitors)

Friday, April 23, 2010 9:30 a.m. – 11:00 a.m. 3:30 p.m. – 4:30 p.m.

Saturday, April 24, 2010 9:30 a.m. – 11:00 a.m.

A penalty is assessed to companies that break down their exhibit before the end of the exhibit hours on the final day of exhibition.

No exhibitor, nor any employee, agent or servant of an exhibitor, shall be permitted to enter the exhibit hall until 90 minutes before the official opening hour, nor allowed to remain later than 90 minutes after the official closing hour, except on the last day of the exhibition.

3. Exhibition Standards
Exhibits and promotional materials should be dignified and truthful, and designed to provide useful and reliable information. The exhibition of a product or service at the ASRA meeting does not constitute an ASRA endorsement of the product or service, or of the claims made. Drugs or devices which require pre-market approval from the FDA or which must comply with established product standards will not be eligible to exhibit unless FDA approval has been obtained or the appropriate product standard is met. ASRA reserves the right not to sell space for the exhibition of any product or service that is at issue or in litigation with a government agency.

4. Permissible Exhibits/Product and Material Distribution
All business activities of the exhibitor must be within the exhibitor’s allotted exhibit space. In connection with distribution of product samples in the exhibitor’s booth(s), these samples must be distributed at least two feet inside the booth. The servicing or consumption of alcohol is prohibited, without prior consent of ASRA. The use of propane, butane or other combustible bottled gas is prohibited. Helium balloons are not permitted. Participating firms will be limited to those which have regional anesthesia and pain medicine directed products, equipment or services. At the request of ASRA, made at any time or times before or during the exhibition, exhibitor must promptly furnish ASRA with sample products, packages, labels, advertising and promotional literature that would be or is being distributed before exhibitor will be eligible to participate or continue in the exhibition. ASRA reserves the sole and absolute right to determine which firms and products are appropriate in its judgment for inclusion in the exhibition and to refuse, cancel or restrict any applicant or exhibit that ASRA considers undesirable for any reasons. This provision applies to exhibitor’s conduct, articles, printed matter, samples, questionnaires or anything that ASRA deems objectionable. If ASRA decides that any of these do not meet its standards or are not suitable, the exhibitor must at once comply with ASRA demands or can withdraw and, if appropriate, receive a refund of the rental fee paid, prorated for the unused time.

5. Mandatory Carpet
To improve the appearance of the exhibit hall, carpet is required in all exhibit spaces and is to be provided at the exhibitor’s expense. In some cases, the exhibit hall is already carpeted in a multicolored pattern. In those cases, additional carpet is not required, but is suggested, for additional comfort and aesthetic appeal. It is suggested that the carpet be compatible with the exhibit hall colors, which will be outlined in the Exhibitor Manual.

6. Facility
Sheraton Centre Hotel
123 Queen Street
West Toronto, ON M5H 2M9, Canada
(416) 361-1000

7. Industry-Sponsored Symposia
The following times are available:

Friday, April 23, 2010 – Breakfast
6:30 a.m. – 7:30 a.m.

Friday, April 23, 2010 – Dinner
6:30 p.m. – 8:30 p.m.

Saturday, April 24, 2010 – Breakfast
6:30 a.m. – 7:30 a.m.

Sunday, April 25, 2010 – Breakfast
6:30 a.m. – 7:30 a.m.

ASRA may provide CME accreditation for all industry-sponsored symposia, in which case ASRA would retain control of all content and speaker choices, according to ACCME guidelines. For more information regarding the support of a symposium at this Meeting, please contact Tricia Petersen via phone at (712) 643-1343 or via email at tpetersen@ sasyes.com.

8. ASRA’s Purpose
ASRA’s purpose in conducting this meeting is to advance knowledge within the areas of its goals and constitution through its educational programs, its communication and resource information. The Society, in keeping with its stated purpose, encourages exhibitors to be educational, communicative and resource informative in their exhibit displays. All exhibits and products/services displayed must be pertinent to the practice of anesthesiology and pain medicine, and in the professional interests of the registrants.

Please review the entire Prospectus, including any additional exhibit information posted at www.asra.com. It includes important information about your company’s participation in and contribution to the meeting. The rules and regulations noted in this Prospectus are part of the application for space.

ASRA reserves the right to refuse space to any company whose products or services, in the judgment of the Society, do not meet the educational, scientific or practice needs of our members and meeting registrants.

9. Exhibit Space Fees
Before or on January 29, 2010...... $1,950
After January 29, 2010................... $2,300

The price of the exhibit space includes, in addition to the space itself:

• An identification sign showing the company name
• 5 complimentary exhibitor registrations per 10’ x 10’ booth, if pre-registered
• 2 guest badges and one copy per booth of the Meeting Syllabus, as supplies permit.

10. Deposits and Payments
A 50% deposit must accompany the application. Applications will not be processed until the appropriate deposit is received. All payments must be made by check, payable to Strategic Alliance Services or by credit card. Completed applications with deposits should be sent to:

Tricia Petersen
Strategic Alliance Services
202 North 12th Street
Dunlap, IA 51529
Phone: (712) 643-1343
Fax: (712) 643-2207
E-mail: tpetersen@sasyes.com

11. Full Payment
The balance of the booth fee is due on or before January 29, 2010. If the balance is not received by the due date, the booth space may be cancelled and reassigned without notification or refund of deposit. No company may exhibit unless full payment for booth space has been received. Final payment should be sent to the address listed previously.

12. Cancellation or Reduction of Space
All cancellations or reductions in space must be sent in writing on company letterhead to Tricia Petersen (tpetersen@sasyes.com) at the address listed previously. If written cancellation or booth reduction is received at the Society office by:

December 31, 2009
Full refund less $200

January 1, 2010 – January 29, 2010
Forfeit entire deposit (50% of booth cost)

After January 29, 2010
No refund

13. Exhibitor Personnel
A company may register five individuals per 10’ x 10’ booth at no charge during advance registration only. A $100 per person fee will be charged for all representatives registered over this number.

The exhibitor’s badge allows admittance to the exhibit hall and on a space available basis, to the general sessions. The exhibitor’s badge does not allow attendance to any ticketed sessions, i.e. workshops, master classes, PBLD’s, etc.

14. Badge Distribution
All badges for representatives who are registered in advance will be distributed on-site at the Exhibitor Registration Desk. A pre-registered representative of the company may sign for any or all badges for that company.

15. Guest Badges
Every effort will be made to assure that only properly identified and authorized registrants enter the exhibit hall. Technical exhibitors’ guest badges are designed to allow access to the exhibit floor to individuals whom an exhibitor has a legitimate need to have present. These individuals may be:

• VIP’s for parent company
• advertising agency representatives
• exhibit designers or builders
• exhibitor appointed contractors
• consultants
• industry analysts
• an exhibitor’s original equipment manufacturer

Guest badges must not be issued to physicians or allied health individuals who should be registered through the Society’s registration process for educational sessions and exhibit viewing. Badges should not be used as a form of registration for personnel working the booth. The exhibiting company is responsible for the actions of their guest. Misuse of the exhibitor guest badge system may result in the expulsion of the exhibitor and guest from the exhibit hall.

16. Vendor Badges
Individuals who want to view the exhibit floor but are not affiliated with an exhibiting company may register for one day at $100.

17. Contests and Drawings
Contests and prize contests, drawings, raffles, or lotteries of any description, held at any time or place during the ASRA 2009 Annual Regional Anesthesia Meeting and Workshops, must be approved by ASRA. Contact Tricia Petersen at (712) 643-1343 or via e-mail at tpetersen@ sasyes.com. All booth giveaways MUST be approved by ASRA prior to the Meeting. Please send all booth giveaway approval inquiries to tpetersen@ sasyes.com.

18. Hotel Accommodations
Please visit the ASRA website at www.asra.com for hotel reservation information.

ASRA 2010 Annual Regional Anesthesia Meeting And Workshops Contacts:
American Society of Regional Anesthesia and Pain Medicine

Tricia Petersen Exhibits Manager, ASRA Strategic Alliance Services 202 N. 12th Street Dunlap, IA 51529 (712) 643-1343 Fax: (712) 643-2207 tpetersen@ sasyes.com

Fred Stone General Contractor, ASRA Strategic Alliance Services (817) 379-1096 fstone@sasyes.com www.sasyes.com

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